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Dr. Kay’s Radiant Balance Protocol

Eliminate "Ozempic Face" Before it Starts and Add Up to $19,200 in High-Margin Revenue per Patient.

The Radiant Balance Protocol is the industry’s first turnkey system that bundles GLP-1 weight loss with preventive Radiesse® biostimulation, ensuring aesthetically superior patient transformations and much higher margins for practices like yours.

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GLP-1 Induced weight-loss is driving massive patient demand,but it is quietly eroding your long-term aesthetic revenue.

When patients lose weight rapidly, they inevitably experience severe facial volume loss and skin laxity.

If you wait for the collapse to happen, those patients often discontinue their GLP-1 therapy prematurely due to aesthetic dissatisfaction, or worse, they leave your practice to seek corrective treatments elsewhere.

You are losing lifetime value because your weight-loss program is creating an aesthetic problem you aren't proactively addressing.

You are forced to piece together disjointed solutions from different manufacturer reps, attempting to sell expensive, temporary hyaluronic acid fillers to patients who are already frustrated that their weight loss made them look older.

Your staff lacks a unified, structured protocol to confidently sell a comprehensive solution, resulting in awkward consultations and missed revenue opportunities.

Ultimately, this threatens the core identity of your practice.

You built your clinic to deliver exceptional, confidence-boosting transformations.

But if your patients are achieving their goal weight only to look gaunt and aged, you risk becoming known as the clinic that causes "Ozempic Face."

Your reputation for aesthetic excellence is on the line when patients have to choose between a slim body and a youthful face.

The Radiant Balance Protocol solves this exact problem for you.

It bridges the gap between medical weight loss and aesthetic preservation.

Instead of waiting for facial hollowing to occur,this protocol intervenes early, using hyperdilute Radiesse® to stimulate neocollagenesis as the patient's body transforms.

The protocol provides the exact clinical timing, the premium products, and the patient-facing marketing assets required to seamlessly integrate this high-ticket offering into your existing workflow.

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By addressing the aesthetic fallout of rapid weight loss (facial volume loss, skin laxity, and "Ozempic Face"), the protocol lets practices protect their patients' faces while their bodies change,resulting in better aesthetic outcomes and higher patient retention and referrals.

With this protocol, you don’t have to manage multiple suppliers and put together a solution while figuring out the process for yourself.

- We've already done that for you!

The entire system is designed to be turnkey, combining product access, clinical education, marketing support, and profitability tools, enabling practices like yours to seamlessly integrate the protocol, increase revenue, and improve patient satisfaction.

Here’s what you get with this protocol:

The Radiant Balance Protocol
1-Patient Kit Includes:

Core Offer:

6 Months of Pharmaceutical-Grade Tirzepatide (Bulk Pricing Unlocked for 1 year)

2 Boxes of Radiesse® for Structural Support (Elite Pricing Unlocked for 1 year)

Bonus 1
Step-by-Step Clinical Timing and Injection Protocol Guide

Bonus 2
Patient Consultation Scripts and Objection Handling Frameworks

Bonus 3
Up to $10,000 in Turnkey Marketing Assets (Landing Pages, FAQs, Before & Afters)

Bonus 4
Comprehensive Profitability and Pricing Strategy Models

Buy The Full Kit Today!

Why Practices Should Recommend
The Radiant Balance Protocol To Their Patients

Enhance Patient Outcomes with Preventative Care

Instead of trying to fix volume loss later on and risk losing the patient midway… start preventing it using the Radiant Balance Protocol.

By introducing hyperdilute Radiesse early in the weight loss journey, you stimulate structural collagen production before the face collapses.

Clinical research shows that patients on GLP-1 medications who received hyperdilute Radiesse injections maintained or improved facial metrics, including a 9.8% increase in cheek volume and a 55.8% decrease in jowl volume, despite losing an average of 24.3 pounds.

Maximize Clinic Profitability And Retain Patients For Longer

The Radiant Balance Protocol provides Elite Tier pricing on Radiesse and bulk pricing on GLP-1s, delivering a massive 47.58% practice margin. A Tier 3 bundle implementation generates up to $19,200 in revenue potential, transforming a standard weight loss patient into a high-value, long-term aesthetic client.

Deploy Instantly with Turnkey Marketing Assets

Eliminate the friction of launching a new service. Your protocol includes up to $10,000 in done-for-you marketing and enablement assets. From high-converting landing pages and before-and-after portfolios to step-by-step patient consultation scripts, your staff will have exactly what they need to confidently communicate the bundle's value and close high-ticket sales from day one.

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The protocol is built so that once your first patient enrolls, your bundle cost is covered.

Every patient after that is where the margin grows.

Every bundle tier delivers the same 57.6% gross margin for your practice*

Understanding the Numbers:

You buy the Premier bundle (8 patients) for $11,200.

That same bundle would cost $13,440 if bought separately,
so you're already saving ~17%.

The bundle also comes with $8,550 in done-for-you marketing assets.

Total value to your practice: $21,990.

By servicing 8 patients, you can generate approximately $26,400 in revenue.

($750/session × 2 Radiesse® sessions) + ($300/month × 6 months GLP-1 program)

* This is a gross revenue margin, not net. Actual net margin varies based on overhead, staff time, and local pricing.

Bundle Pricing Tiers

The table below shows what each tier costs, what you get,
and the total value delivered to your practice.

Deliverable
Starter (2 Patients)
Growth (4 Patients)
Premier (8 Patients)
Patient Handouts
Marketing Playbook: Consultation Scripts, Profitability Guide, Protocol Guide
Social Templates
2
5
Email Templates
1
2
Waiting Room Video
Video Training (On Demand)
Landing Page Template
$3,000
$4,595
$8,550

By purchasing the protocol, you receive ~17% OFF the combined product cost.

Contact your MedShiftRx account manager to confirm current pricing,
activation timeline, and any eligibility requirements.

starter
(2 PATIENTS)
Patient Handouts
Marketing Playbook:
Consultation Scripts, Profitability Guide, Protocol Guide
Social Templates
Email Templates
Waiting Room Video
Video Training
(On Demand)
Landing Page Template
$3,000
growth
(4 PATIENTS)
Patient Handouts
Marketing Playbook:
Consultation Scripts, Profitability Guide, Protocol Guide
2
Social Templates
1
Email Templates
Waiting Room Video
Video Training
(On Demand)
Landing Page Template
$4,595
PREMIER
(8 PATIENTS)
Patient Handouts
Marketing Playbook:
Consultation Scripts, Profitability Guide, Protocol Guide
5
Social Templates
2
Email Templates
Waiting Room Video
Video Training
(On Demand)
Landing Page Template
$8,550

By purchasing the protocol, you receive ~17% OFF the combined product cost.

Contact your MedShiftRx account manager to confirm current pricing,
activation timeline, and any eligibility requirements.

Sources, Clinical Data & Disclaimers

All claims, data, and clinical references used throughout this playbook and the Patient Handout are sourced and explained below.

This section should be reviewed by compliance or legal teams before any external use of this material.

Primary Clinical Study

Durairaj KK, McCarthy AD, Yambao M, Linnemann-Heath J. Hyperdilute Radiesse Preserves Facial Volume in Glucagon-Like Peptide-1 Receptor Agonist Users Undergoing Rapid Weight Loss. Aesthetic Surgery Journal Open Forum. 2025;ojaf088. Published online October 21, 2025. doi:10.1093/asjof/ojaf088

Level of Evidence: 4 (Therapeutic) - Preliminary report. Study population: 4 female patients, ages 45–54, all using GLP-1 therapy for weight loss (not type 2 diabetes management). All facial metric results are non-statistically significant due to small sample size (P values range from .0866 to .9105). Results are directionally positive and clinically noted by the investigators. This is a preliminary case series. Larger, prospective, randomized controlled studies are underway.

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Frequently Asked

Questions

We offer three bundle options designed to support practices at different stages of implementation and growth. Every bundle includes six months of pharmaceutical-grade 503A tirzepatide, along with RADIESSE® filler products, with the quantity of RADIESSE varying by bundle tier.

In addition to the products, each bundle includes access to a range of turnkey marketing, educational, and training resources valued at up to $8,500, depending on the bundle selected. These resources are designed to make implementation simple and help drive patient engagement and practice success.

Available assets may include:

  • Marketing playbook and implementation guide
  • Ready-to-use email campaigns
  • Social media content and promotional assets
  • Patient education materials
  • Consultation and workflow guidance
  • Protocol training videos
  • Treatment training videos featuring Dr. Kay Durairaj
  • Additional tools and resources to support a successful launch

The higher the bundle tier, the more resources and support become available, providing practices with a complete framework to implement and grow the Radiant Balance Protocol.

Yes.

You can purchase any of the three bundle options—a 2-patient bundle, 4-patient bundle, or 8-patient bundle—before identifying the patients you intend to treat.

Each bundle includes six months of pharmaceutical-grade 503A tirzepatide prescriptions for the number of patients included in your selected bundle. When you are ready to begin treatment, our prescription platform will prompt you to submit prescriptions for each patient.

Prescriptions are fully customizable by the treating provider and are written in two 90-day periods. After the initial 90-day prescription, your patient will complete a follow-up assessment, at which point you can initiate the second 90-day prescription and make any adjustments based on your treatment plan. All prescription management is handled through our platform.

All RADIESSE® biostimulatory fillers included in the program are supplied directly through our partners at Merz Aesthetics.

Tirzepatide prescriptions are processed through our custom prescription platform and fulfilled by one of our network 503A compounding pharmacies. This allows providers to maintain flexibility while ensuring patients receive high-quality pharmaceutical-grade products through a compliantfulfillment process.

Based on the bundle selected, practices can generally expect average profit margins between 45% and 55% or greater.

Actual profitability will vary based on your individual pricing strategy and how you customize the protocol within your practice. The program includes guidance on patient consultations, protocol implementation, and recommended pricing strategies to help maximize both patient outcomes and practice profitability.

No.

You will be required to have an active Merz account number in order to have your RADIESSE® products fulfilled and shipped.

To avoid delays, we recommend setting up your Merz account in advance by visiting portal.merzaesthetics.com and completing the account registration process. Most accounts are activated and assigned an account number within approximately48 hours of submission.

Once your MedShiftRx account is created, you will be prompted to enter your Merz account number in your profile settings.
If you need assistance throughout this process, our customer support team is available at sales@medshiftrx.com and will be happy to guide you every step of the way.

No.

Access to the marketing, educational, and training materials associated with the Radiant Balance Protocol is reserved exclusively for practices that purchase one of the program bundles. These materials are designed to support successful implementation of the protocol and are unlocked based on the bundle tier selected.

After purchasing any of the three bundle options, you will receive a confirmation email containing instructions for accessing our custom prescription platform.

Within the platform, you can easily create and customize the patient's first 90-day tirzepatide prescription. Each patient included in the bundle is eligible for two 90-day prescriptions, providing up to six months of treatment.

Once completed, prescriptions can be submitted directly through the software to the selected fulfilling pharmacy. Every 90 days, you will receive a notification prompting you to review, modify, or renew the patient's prescription based on your clinical assessment and treatment goals.
This process allows providers to maintain complete control over patient care while simplifying prescription managementand fulfillment.

RADIESSE® products typically ship the same day for next-business-day delivery when orders are placed before the 5:00 PM Eastern Time cutoff.

Your prescription allotments will be available immediately upon completion of your bundle purchase. Once your order is processed, you will receive a confirmation email with instructions on how to access the prescription platform and begin submittingpatient prescriptions.

That's completely fine. Patient prescription allotments can be used according to your practice's timeline and patient demand.

There is no requirement to activate all patient allotments immediately. As patients enroll in your protocol, you can access the prescription platform and submit prescriptions when you are ready. This flexibility allows you to implement the Radiant Balance Protocol at a pace that aligns with your practice's growth andpatient adoption.

The aesthetic market
is shifting rapidly.

Right now, patients are actively searching for solutions to "Ozempic Face," and they will choose the clinic that offers a comprehensive, preventative program over one that just dispenses medication.

By implementing the Radiant Balance Protocol today, you establish your practice as the premier transformation authority in your local market before your competitors catch on.

Book your strategy call now to secure your Elite Tier pricing and claim your market advantage.

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